Marketing & Communication Consultant
Walid
Kamel
Experienced Marketing and Communication Senior Manager with a demonstrated history of leading successful marketing strategies across online and offline channels. Skilled in creative direction, branding, digital marketing, and stakeholder communication, with a proven track record in supporting and developing SME’s and corporates
Portfolio of Skills
Marketing and Communication Professional Services
Integrated Marketing and Communication Plans
Tailored strategies that align your brand’s goals across all channels for maximum impact
Brand Identity
Crafting a unique and cohesive visual and messaging identity that resonates with your audience
Web Development
Building responsive, user-centric websites that elevate your brand’s digital presence
Creative Ads & Marketing Materials
Innovative ad campaigns and materials designed to capture attention and drive results.
E-commerce Management
End-to-end solutions to streamline online sales, from store setup to customer engagement.
Social Media Management
Strategically managing your social platforms including media buying to foster engagement, brand loyalty and sales
Media Interviews
Meeting the media in corporate events and discussing the role of the marketing and communication in the business
Achievements in Numbers
These numbers showcase the measurable success delivered across all services, from marketing and brand development to web design and ecommerce management. Every figure reflects the tangible results and growth achieved for clients.
Years of experience
Satisfied Clients
Launched Websites
Marketing Materials & Campaigns
Seminars
Corporate Seminars and Students Talks about Marketing and Communication.
EDUCATION
- Saint Joseph College High School
- Helwan University Bachelor’s Degree in Applied Arts
- Cairo University Master of Business Administration – Marketing (MBA)
- YAT Training Center Web Development Diploma
- Core Training Institute, Digital Marketing
- Vflock for Business Training, Lean Business Model
LANGUAGES
English: Advanced Fluent Level
Arabic: Native Language
Experience
More than 20 years of work experience
Senior Manager Marketing and Communication, IMC
From 12-2018 Till Now
Developed and executed comprehensive marketing strategies across multiple channels, enhanced customer satisfaction, managed stakeholder communications, maintained vendor databases, conducted ROI analyses, and oversaw e-commerce operations and event management.
My Role:
– Marketing plan & strategy for the online and offline store.
– Choosing the suitable marketing activities based on the ROI for each one.
– Develop designs for marketing materials, ads, social media posts, e-newsletter etc
– Developing corporate Identity and applying it for all the branding items used.
– Social media communication strategy for all the platforms.
– Social media advertisement campaigns & scheduling organic posts.
– Communication with stack holder via regular newsletters and email campaigns.
– Building a full integrated e-commerce website.
– Event management.
Marketing and Communication Manager, MSME
5-2017 Till 12-2018
Provided resources and training for team members, resolved conflicts, evaluated performance, prioritized tasks, communicated with cross-functional teams, developed innovative solutions, collaborated on product ideas, and delivered presentations.
My Role ( MSME Portal ):
– Communication with entities to join the portal.
– Managing the update of the sections (news, events, success stories, business studies).
– Creating modern user interface designs for the new version of the portal.
– Arranging the work-flow between the team to update the portal section.
– Periodically reports and presentations about the portal achievements. – Creating online application and protocol for partners to join the portal.
– Creating external communication tools for the portal.
Senior Communication Manager, Industrial Training Center
5-2016 Till 6-2017
Supervised communication team workflow, produced communication materials, designed reports and presentations, created automated application forms, developed fundraising materials, administered the ITC website, coordinated event management, and enforced corporate identity guidelines.
My Role:
– Managing the workflow for the communication team.
– Developing the Internal and External Communication (Electronic & printed Newsletter)
– Infographic Reports & Animated Presentations PDF.
– Internal automated application forms for all documentations between departments.
– Developing Brochures and presentations for fund raising department.
– Creating and developing the ITC website. – Event Management and Creative Theme Concepts.
– Creating Corporate Identity guidelines to be applied for all the branding of the ITC.
Visual Communication Manager, Weber Shandwick Egypt
6-2006 Till 3-2016
Designed and implemented visual communication strategies, led a team, produced visual content, aligned efforts with organizational goals, and oversaw the design and production of marketing materials and digital media content.
My Role:
– Creative Designs for Integrated campaigns
– Corporate Identity
– Event Concepts
– Marketing Materials ( Folders, brochures, catalogues, invitations, e-invitation, cds, banners, roll-ups, backs drops, pop ups)
– Printed Newsletters, Html / Flash E-newsletters, Stationaries, Printing Ads, Outdoor billboards, Dynamic Presentations.
– Responsible for the whole production process ( Digital/Offset Printing, Giveaways , Event Management ).
Project Manager, Sharm Guide
1-2003 Till 6-2006
Identified and segmented customers, conducted initial meetings, strategized implementation plans, supervised design and production, oversaw distribution, and assessed ROI for future strategies.
My Role:
- Identified and segmented customer categories.
- Conducted initial meetings with identified customers.
- Strategized implementation plans.
- Supervised the design process (prepress stage).
- Monitored the production process until the final product was out.
- Oversaw distribution across Egypt.
- Assessed ROI for each issue and strategized future editions.
Production Supervisor, El Walid Press
1-2000 Till 1-2003
I was responsible for reviewing and approving customer orders and quotations, ensuring that all projects met client expectations. I coordinated design work between clients and the art department, finalizing projects and creating electronic montages for production. My role also involved implementing quality control measures and monitoring job progress across the prepress, press, and post-press stages. Throughout each phase, I enforced strict quality assurance standards to ensure the successful and timely completion of all projects.
My Role:
- Reviewed customer orders and approved quotations.
- Coordinated design work between clients and the art department.
- Finalized projects and created electronic montages.
- Implemented quality control measures.
- Monitored job progress across prepress, press, and post-press stages.
- Enforced quality assurance controls.
Graphic Designer, El Walid Press
1-1998 Till 1-2000
I was responsible for creating artwork that is creative and printer friendly as well, putting into considertion the whole pre-press, press and post-press stages.
My Role:
- Designed artwork for magazines, brochures, logos, and event materials.
- Developed homepages and web interfaces.
- Performed image scanning, retouching, and color corrections.
- Managed the full color separation process.